Gustoso

BRIEF:

Gustoso is Mumbai’s first Neapolitan Restaurant. But most people in Mumbai had never tasted authentic Neapolitan food. As a result, they had plenty of misconceptions. For instance, they believed that pizza should be thin and crispy.

IDEA:

To educate people about authentic Neapolitan cuisine through animation using quirk and wit.

WHAT I DID:

I took one of the radio spots for the campaign and made it into a digital video. Besides deciding the visuals and conceptualising the illustration style, I hand-drew each of the 1000+ frames.

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