Gustoso

BRIEF

Gustoso is Mumbai’s first Neapolitan Restaurant. But most people in Mumbai had never tasted authentic Neapolitan food. As a result, they had plenty of misconceptions. For instance, they believed that pizza should be thin and crispy.

IDEA

The idea was to educate people about authentic Neapolitan cuisine through animation using quirk and wit on comparing Neapolitan food to the spirit of the people of Naples.

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RECOGNITION

AdAge India

Campaign Brief Asia

The Drum

IndianTelevision.com

 


 

Agency – BBH, India

CCO – Russell Barrett

Creative Director – Sapna Ahluwalia

Art Director – Sapna Ahluwalia, Shirin Kekre, Chetan Mahajan, Rebecca Daniel

Copywriter – Yohan Daver, Shivani Krishan

Illustrators – James Olstein, Chetan Mahajan

 

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