Gustoso is Mumbai’s first Neapolitan Restaurant. But most people in Mumbai had never tasted authentic Neapolitan food. As a result, they had plenty of misconceptions. For instance, they believed that pizza should be thin and crispy.
The idea was to educate people about authentic Neapolitan cuisine through animation using quirk and wit on comparing Neapolitan food to the spirit of the people of Naples.
Agency – BBH, India
CCO – Russell Barrett
Creative Director – Sapna Ahluwalia
Art Director – Sapna Ahluwalia, Shirin Kekre, Chetan Mahajan, Rebecca Daniel
Copywriter – Yohan Daver, Shivani Krishan
Illustrators – James Olstein, Chetan Mahajan