Gustoso is Mumbai’s first Neapolitan Restaurant. But most people in Mumbai had never tasted authentic Neapolitan food. As a result, they had plenty of misconceptions. For instance, they believed that pizza should be thin and crispy.


The idea was to educate people about authentic Neapolitan cuisine through animation using quirk and wit on comparing Neapolitan food to the spirit of the people of Naples.




AdAge India

Campaign Brief Asia

The Drum



Agency – BBH, India

CCO – Russell Barrett

Creative Director – Sapna Ahluwalia

Art Director – Sapna Ahluwalia, Shirin Kekre, Chetan Mahajan, Rebecca Daniel

Copywriter – Yohan Daver, Shivani Krishan

Illustrators – James Olstein, Chetan Mahajan



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s