Designed for the youth, the key feature of the InFocus M370 is its inbuilt Bobble app that allows users to transform their faces into emoticons. InFocus wanted an effective way to showcase their latest smartphone.
We created videos featuring people recieving an emoticon and interpreting it in weird ways. The visuals were kept simple and quirky but fresh, with the same emoticon at the heart of every frame.
The video garnered over 7 million combined views on Youtube.
Kyoorius D&AD winner (2016): Film advertising craft (Writing for Film Advertising)
Kyoorius D&AD in-book winner (2016): Film advertising (Ad/ Promotional Film Campaign)
Agency: BBH IndiaProduction: Blacksheep Live
Director: Dipali Kane
Chief Creative Officer: Russell Barrett
Creative Director: Ajmal Mohammad, Karunasagar Sridharan
Illustrator: Shirin Kekre
Copywriter: Yohan Daver
Art Director: Snehal Bhuvad, Mitul Patel
Planner: Yudhishthir Agrawal, Shivendra Dixit
Music Director: Chinmay Harshe
Account team: Monideepa Nandi
Account team: Rutika Shroff, Monisha Khanna
Head of Production: Khvafar Vakharia